Big Island, Hawaii Promotes Health & Wellness Travel

Because of the rise in wellness tourism business owners on the Big Island of Hawaii have got together to promote a travel initiative that they collectively hope will prove so successful that it will eventually be adopted by the rest of the state.

The Hawaii Island Wellness Travel Association, composed of 120 business owners and holistic professionals, has set up a meeting with both the Big Island Visitors Bureau and Hawaii County officials to take the initiative further at which they hope to agree marketing strategies, develop effective packaging and adopt a set of rules for health and wellness travel to Hawaii, which they regard as a booming business.

As recently as 2005 almost $50,000 was set aside by Hawaii Tourism Authority to be used to quantify how well wellness tourism could be developed in the archipelago. A leading research company was approached to produce a comprehensive study of the health and wellness tourism market for the state of Hawaii. However, significant progress stalled once the report had been produced, and only now, some two years later, is the idea being re-launched.

One of the most vociferous proponents and advocates of wellness tourism Lew Whitney, co-founder of the Kokolulu Farm and Qigong Center based in North Kohala said: "We've been trying for years to persuade the Hawaii Tourism Authority that this (wellness) offers a great opportunity for the whole state of Hawaii and not just the Big Island." Over the last nine years the Center has offered a range of cancer retreats and meditative healing programs and Whitney admits that it has been a struggle getting the message across to tourism chiefs. However, Whitney highlights that the Center, located on the northern tip of the Big Island, has been successfully trading for almost 10 years, and with little promotional help from the Hawaii Tourism Authority has managed to remain in business, albeit with the help of some charitable contributions.

Indeed, leading research group Mintel produced a comprehensive Market Research document which looked at wellness tourism being offered throughout the world in places as far flung as Japan, Hungary, India, Austria and Thailand. It concluded, amongst other things that markets were expanding as more and more people, of all ages, made their vacation choices based on health and wellness travel demonstrating that that the sector had a bright future.

Hawaii Travel

Hawaii Travel. In a word or two It will be a fun time when I make my trip out to Hawaii for a vacation. Hawaii can be thought of as a destination but I tend to think of it as a fantasy dream. For years I have been seeing commercials and print about the beautiful islands. But what could I do with no money? not much. Well I finally saved up enough money to make my Hawaii travel a real Hawaiian vacation and I will be traveling first class. What a way to start a vacation, flying first class in a double-hulled 757. I think I will be able to wear my high heels considering how much leg room is available in first class. What to do? Where to visit? What sites to see? What activities to participate? These are all apart of the complicated decisions that stress a newbie traveler such as myself. 


Hawaii Cruise Vacations

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